A Glimpse into Mediaplus WLL
Fragmented digital presence and unclear positioning in a competitive local discovery ecosystem
PROBLEM
Digital Marketing Intern
ROLE
Audience framework development, competitive analysis, content strategy, SEO, performance - led iteration
METHODS
Improved discoverability, stronger positioning and data - informed content direction
OUTCOMES
Turning Insights into Digital Growth
Context
Mediaplus WLL supports businesses operating in competitive local markets where digital presence alone does not guarantee discoverability or lead quality. During my internship, I worked on Qatar Business Card Directory (QBCD); a platform aimed at improving how local businesses are discovered and evaluated online.
Despite consistent activity across digital channels, performance signals indicated that visibility was fragmented and ineffective at key decision moments
Samples design of short video
Samples design of post
